May 21, 2025

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12:00 am

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(Updated:

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Brazil's First BTC Treasury Company Holds $35M BTC

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    Méliuz entity on Arkham
    Méliuz entity on Arkham

    Bitcoin addresses controlled by Brazil-based online discount platform Méliuz have been publicly identified on-chain by Arkham. The company kicked off their Bitcoin acquisition strategy in early March 2025, with an announcement of their first purchase of 45.73 BTC. Over the past week, they’ve acquired another 274.52 BTC, bringing their total holdings to 320 BTC worth over $35M.

    Transfers into Méliuz’s BTC address, bc1qm
    Transfers into Méliuz’s BTC address, bc1qm

    Méliuz is also Brazil’s very first Bitcoin treasury company, joining the ranks of other similar companies worldwide such as Strategy and Metaplanet. The Bitcoin treasury business model has increased in popularity among smaller companies with Bitcoin’s meteoric rise, which have resulted in corresponding rallies in their respective stocks. Metaplanet, a Japanese Bitcoin treasury company, has seen their stock rise more than 202% this year, while Méliuz has seen a similar rally of 181% since the beginning of the year.

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