Bitcoin treasury company MetaPlanet buys $13.5M BTC

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Japanese Bitcoin treasury company, MetaPlanet, acquires another 160 BTC, worth $13.5M. Their most recent purchase brings their total holdings to 4,206 BTC, or $346M worth. The purchase comes just a day after a series of transfers into the same address of ~696 BTC, worth $58.4M.

For a company to hold such a significant amount of Bitcoin on its balance sheet demonstrates a strong conviction in the asset's long-term value. This treasury strategy positions Bitcoin as a core part of the firm's financial foundation, rather than just a short-term investment.

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These purchases are part of their Bitcoin acquisition strategy as part of their business model as a Bitcoin treasury company. MetaPlanet makes purchases of Bitcoin on a roughly weekly basis, via Tokyo-based centralized exchange, bitFlyer, or over-the-counter (OTC) trading desk, QCP Capital.

Utilizing both a major centralized exchange like bitFlyer and an OTC desk like QCP Capital provides MetaPlanet with strategic flexibility. This dual approach allows them to execute smaller, regular purchases through the exchange while handling larger block trades via OTC, which can help minimize price slippage on the open market.

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Despite their much smaller size, MetaPlanet has been dubbed “Japan’s MicroStrategy”, due to their similarity to Michael Saylor’s Strategy (formerly MicroStrategy). On the BTC run up over the past year, MetaPlanet has similarly seen a surge in its stock price. Its stock has risen over 1,860% over the past year alone, despite having seen a 41% decline since the start of February.

The "Japan's MicroStrategy" label stems directly from this aggressive accumulation strategy. Michael Saylor's company famously pioneered the use of corporate funds to acquire massive amounts of Bitcoin. By mirroring this approach, MetaPlanet is seen as a proxy for investors in Japan who want exposure to Bitcoin through traditional stock market vehicles.